In this college magazine the main colour is red. This could represent how passionate the student is about her college. Her smile shows that the college has a positive environment and that students are happy.
Conventions are something you expect and are predictable, for example the date on the magazine. Also you would automatically expect to see a bar code, sell lines, mast head and a main image. Magazines have sell lines as it tells the buyers what is featured in the magazine, it also briefly mentions key words to make you want to buy it.
The target audience is aimed at students as it updates them about their college. The customers immediately see the word 'college' so this draws them in as they can relate to the magazine.
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