Vibe have used the colour red in the mast head as it is bold and contrasts from the back ground which is black and white. The colour red could indicate Vibes passion for music as red is stereotyped as romantic.The sell lines at the left hand side tell the audience a brief view of that weeks topics and gossip.The writing has been separated in black and red writing to make it more visible and makes it clearer for the audience. The main image used in this cover is a close up, this shows the models facial expression and emotions clearly to help show the audience a clear image of feelings.
The design of this magazine mast head is very signature, being that in every vibe magazine the mast head is always the same font, size and located in the same place. However vibe change the colour of the mast head depending on the main image to make it bold to make the masthead stand out and eye catching. This way it enables the customer to recognise the magazine straight away. The headline of the magazine is in the largest text compared to the other headlines featured to show the importance and is one the producers/creators want the public to buy for, also is the cover story so goes with the main image. The cover line 'ain't no such thing as a secret snitch' suggest that a secrete will be revealed, so this persuades the audience to purchase the magazine.
Ideology: The values shown in this magazine cover represent a formal look and could link to the classical traditional jazz appearance which is regularly shown in this magazine because of the hat, glasses, shirt and tie (all of which represent this era). The ethnicity in this magazine is black, as traditionally in the early days most r&b singers were black.
Institution:Vibe is a music and entertainment magazine founded by producer Quincy Jones
Audience:
Vibe audience is relevant to both male and female readers however the genre is aimed at R&B and hip hop, attracting young, urban fans of hip hop and R&B culture.
Representation: The main image has been edited in black and white, this could link photos taken back in the early days photos were in black and white and had no colour.

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