Social Class & Demographics

For my R&B magazine, I am aiming to attract young adults aged 16-25, both male and female as the main consumer/readers. Most of the majority of my targeted age are students in education who have a little amount of income to spend, due to this not many students will  be likely to subscribe monthly. My magazine price was originally set at £4.50 which may be too high for students to buy.
This magazine is unlikely to attract people older than 25, as it doesn't feature the things that are stereotypically associated with people over that age, although readers of all ages are interested in fashion, R&B fans are highly interested in their fashion as the artists that they follow are fashion icons. 

Adding competitions and free gifts such as a free CD/download or wining tickets to a festival, will attract more potential buyers, this will help to increase the profit margin for my magazine, if the reader feels like they are getting more for their money they are more likely to buy the magazine more frequently.

Although this style of music was originally followed mainly by the black communities, of which a large percentage were male, this Genre now has a large percentage of white followers of mixed ages.
It is generally believed that R&B has helped to break down more racial barriers than any other social developments over many past years. R & B is no longer limited to just its initial target audience, its fan base has expanded and changed, just as much as the music itself.

After looking at this table, I now know which class my magazine is targeted at. This will be group E as it is targeted for students in education, so my pricing range has to be as low as possible to allow students in my targeted age group to be able to afford the magazine.